One thing everyone can relate to during the holidays is the road home. And who better to celebrate that road than BMW. To make this spot truly authentic, we asked the entire agency to record their journeys home for the holidays. 

The result? A one of a kind journey shot on iphones and personal cameras that gave a lot of people delusions of a future in film making. And, this spot was so loved by both clients and dealers that it evolved into a “Road Home” sales event that still happens every year.