I'm an award-winning Creative Director who blends strategy and storytelling to build brands and teams that deliver real business results.
At Babbel, I built the company's first in-house creative team. Design, video, copy, project management, the whole thing. Then I led a US rebrand followed by their first global rebrand in over 8 years. Two years. 25 teams. 300 people. Combined with brand-focused performance marketing, it helped us grow revenue from $30M to $150M and push brand awareness to 76%.
Before that, I spent years at top NYC agencies, most notably 8 years on BMW. I helped grow it from a small digital account into the agency's largest, with work spanning TV, social, CRM, digital, and even pavement. We won a Clio. We made the most-liked post in BMW's history. And we maintained a website for a car none of us owned.
Along the way I've worked with brands like Bose, Grubhub, Mercedes, Volkswagen, American Express, SunTrust, and a women's pro basketball team where I picked players up at the airport and wished I was five inches taller.
After working with startups, global brands, and scrappy teams, I've learned that breakthrough creative is rooted in strategy, trust, and collaborative problem-solving. I build teams people want to join and work that makes businesses grow. The rest of the time I’m a mom which requires similar skills but way more hours and way less HR involvement.
Grubhub, Seamless, Babbel, SunTrust Bank, Lennox Air Conditioners, BMW, Volkswagen, Mercedes, Volvo, Harman Audio, Bose, Absolut, Malibu Rum, Kahlua, Toyota, American Express, The New York Times, AOL, HomeGoods, Women's Sports Foundation, Portland Power, Shaws Supermarkets, Honey Dew Donuts, Simon Malls, Cambridge Technology Partners, Engage Technologies, Bloomberg Law, Lifebridge Health, UMASS Amherst Alumni Association
2024 Gold German Brand Awards
2019 Silver Midas Award
2016 Bronze Effie
2015 One Show Finalist
2015 Shorty Award Finalist
2015 IAB MIXX Awards Bronze
2014 One Show Interactive Silver
2014 Shorty Award Finalist
2013 One Show Automobile Advertising of the Year Interactive Finalist
2013 One Show Interactive Finalist
2012 Bronze Clio
2012 The FWA - Site of the Day
2011 New York Festivals Merit
2010 One Show Interactive Merit
2010 Gold Addy
2010 Caples Silver
2010 IAC Outstanding Online Video
2010 IAC Best Automobile Rich Media Online Campaign
2010 IAC Outstanding Integrated Ad Campaign
2009 Web Awards