I’m an award-winning Creative Director who blends strategy and storytelling to build brands (and teams) that deliver real business results.
I’m an award-winning Creative Director who blends strategy and storytelling to build brands (and teams) that deliver real business results.
At Babbel, I built the company’s first in-house creative team with design, video, and copy capabilities. Through brand-focused performance marketing we helped grow revenue from $30MM to $150MM while boosting brand awareness to 76%.
I’ve been at top NYC ad agencies, but most notably I spent 8 years working on BMW. I helped grow it from a small digital-focused piece of business to the agency’s largest account with global work that spanned TV, CRM, digital, social and retail. I led a team of 15 creatives that maintained the BMW USA website, oversaw product launches, did work that won awards and bonded over the fact that none of us owned cars.
I also worked as a project manager at Bose where I managed product launches for the home entertainment division. And as a marketing associate at the Portland Power, a women’s pro basketball team, I created marketing collateral, answered calls from disgruntled ticket holders, picked players up at the airport and wished I was 5 inches taller.
After working with startups, global brands, and scrappy teams, I’ve learned that breakthrough creative is rooted in strategy, trust, and problem-solving done well. I build hardworking, fun teams people want to join and champion ideas that deliver results.
Grubhub, Seamless, Babbel, SunTrust Bank, Lennox Air Conditioners, BMW, Volkswagen, Mercedes, Volvo, Harman Audio, Bose, Absolut, Malibu Rum, Kahlua, Toyota, American Express, The New York Times, AOL, HomeGoods, Women's Sports Foundation, Portland Power, Shaws Supermarkets, Honey Dew Donuts, Simon Malls, Cambridge Technology Partners, Engage Technologies, Bloomberg Law, Lifebridge Health, UMASS Amherst Alumni Association
2024 Gold German Brand Awards
2019 Silver Midas Award
2016 Bronze Effie
2015 One Show Finalist
2015 Shorty Award Finalist
2015 IAB MIXX Awards Bronze
2014 One Show Interactive Silver
2014 Shorty Award Finalist
2013 One Show Automobile Advertising of the Year Interactive Finalist
2013 One Show Interactive Finalist
2012 Bronze Clio
2012 The FWA - Site of the Day
2011 New York Festivals Merit
2010 One Show Interactive Merit
2010 Gold Addy
2010 Caples Silver
2010 IAC Outstanding Online Video
2010 IAC Best Automobile Rich Media Online Campaign
2010 IAC Outstanding Integrated Ad Campaign
2009 Web Awards