I’m a Creative Director and writer who blends strategy with storytelling to build brands that perform.
At Babbel, I built the company’s first in-house creative team with design, video, and copy capabilities. Through brand-focused performance marketing we helped grow revenue from $30MM to $150MM while boosting brand awareness to 76%.
Before that I worked at top NYC agencies where I learned how to lead teams, diffuse creative chaos, and turn “just a quick thing” into something worth remembering. I believe projects with big budgets are a fairytale and know how to be scrappy and smart with limited funds and resources. I believe people are the most important part of any workplace and that the best way to get things done is by being strategic, collaborative, having a sense of humor, and maybe most important of all, being a nice person.
Grubhub, Seamless, Babbel, SunTrust Bank, Lennox Air Conditioners, BMW, Volkswagen, Mercedes, Volvo, Harman Audio, Bose, Absolut, Malibu Rum, Kahlua, Toyota, American Express, The New York Times, AOL, HomeGoods, Women's Sports Foundation, Shaws Supermarkets, Honey Dew Donuts, Simon Malls, Cambridge Technology Partners, Engage Technologies, Bloomberg Law
2024 Gold German Brand Awards
2019 Silver Midas Award
2016 Bronze Effie
2015 One Show Finalist
2015 Shorty Award Finalist
2015 IAB MIXX Awards Bronze
2014 One Show Interactive Silver
2014 Shorty Award Finalist
2013 One Show Automobile Advertising of the Year Interactive Finalist
2013 One Show Interactive Finalist
2012 Bronze Clio
2012 The FWA - Site of the Day
2011 New York Festivals Merit
2010 One Show Interactive Merit
2010 Gold Addy
2010 Caples Silver
2010 IAC Outstanding Online Video
2010 IAC Best Automobile Rich Media Online Campaign
2010 IAC Outstanding Integrated Ad Campaign
2009 Web Awards