No one falls for April Fools' jokes from brands anymore. But they give creatives a chance to play and they can make the rest of the world smile while showing off your brand's more human side. These are a couple of Babbel's April 1st pranks from the past few years. 2024 was a collab with the baby gear brand Lalo. And 2023 was a chance to (almost) flip off anyone in the world. Both were full campaigns with emails, landing pages and social ads.